Responsible for client copyedit of Boston Globe ad campaign. Agency: Mullen
I've had the good fortune to write or edit hundreds of pieces on a broad range of topics, including healthcare, food, travel, parenting, higher education, and consumer products. Formats include:
- Web Copy
- Features and Short Articles
- New Stories
- Press Materials
- Advertising Copy
- Educational and Product Brochures
- Sales and Marketing Materials
- Employee Communications
- Newsletters
- Direct Mail
- Scripts
Sample issue of Health Journal, the Tufts Health Plan quarterly member magazine, which I wrote and edited.
"America Stomach Pain" survey results indicate many Americans suffer from heartburn and could be masking a more serious condition.
Press release announcing new fundraising product for Avon's Breast Cancer Awareness Crusade. Campaign overview used for Cone, Inc. marketing efforts.
Dr. Madoff, Leader in Community Care
Tufts Health Plan Member Magazine
Feature and News Stories HealthcareProfile of Dr. Morton Madoff, founder of Tufts Health Plan.
Save Money by Purchasing Generic Drugs
Tufts Health Plan Member Magazine
Feature and News Stories HealthcareInformational article about generic versus brand-name drugs.
Two wellness articles: "Vacation Without Weight Gain," and "How to Start Your Own Exercise Program."
Award-winning consumer education piece about vision correction.
Consumer education brochure about the real cause of duodenal ulcers, a bacteria called H pylori.
Edited award-winning consumer product information brochure.